Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

C. J. Hayden

 AMACOM; Second edition (January 30, 2007)

Synopsis
"Get Clients Now" empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing. Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.

Reviews 

THE "Go-To" book for marketing your professional services firm
Do you need more clients? Better clients? To make more money with less effort? The answer is in this terrific and newly updated resource. I bought the first edition, and this is truly the sales and marketing bible for consultants, coaches, and all service business professionals. GET CLIENTS NOW! provides a complete sales and marketing system that's simple to use, immediately effective, and can be customized to your own personal preferences, strengths, and business model.

C.J. Hayden's handbook is packed with proven tools and strategies to help you design an effective marketing plan, boost your relish and enjoyment of the sales and marketing process, and begin to dramatically increase your client base painlessly - and in just 28 days!

Using C.J.'s reader-friendly 'build-your-own' approach, tons of straightforward tips, and specific marketing techniques, you can't help but boost your small business success. A 5-star book all the way and one that you'll dog-ear, highlight, and refer back to again and again.

Great book
I had a marketing plan set up that worked after spending about three hours reading this book. It works ! It explains the nuts and bolts of marketing, without all the typical sales fluff and self-promotion. No fish or moved cheese here, just nuts and bolts marketing.

Puts discipline to your ideas
As a former marketer there were not many new ideas in this book for what to do to garner new business. While it is always helpful to have reminders for building one's practice, the real value of this book comes from its process for actually putting the ideas into practice. The book offers a process, a discipline for making things happen. A welcome addition to my library.