Coaches can be directly employed by an organisation to coach or have coaching embedded in their role as a manager or Human Resources professiona. (Intermal Coaches). Alternatively, they can be contracted by organisations or individuals to deliver coaching (External Coaches). 

Coaches can also specialise in particular types of coaching  – some examples include:

Business Coaching

Provided to employees as a professional or personal development tool, or to small business owners and entrepreneurs.

Career Coaching

Provided to employees or individuals who are looking to make a career change, or those who are facing redeployment or are experiencing redundancy.

Executive or Leadership Coaching

Often provided to high flyers or those with the potential to be a high flyer – at CEO or board level.

Performance Coaching

Often provided to managers in order to improver performance and productivity.

Skills Coaching

Tailored to the individual and focused on the individual being able to perform specific well-defined functions effectively. Examples include public speaking, team working, interpersonal skills, and decision making.

Personal or Life Coaching

Working with individuals who want to make some form of significant change happen in their lives, Personal or Life Coaches assist their clients by offering support and challenge based on their individual context. Here a key role of the coach is assisting the client to maintain the motivation and commitment needed to achieve their goals.

Coaches can also specialise in working with particular clients – for example - in:

Relationship Coaching

Parent Coaching

Youth Coaching

Group or Team Coaching

Retirement Coaching etc.