Books on Business Building
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization's brand strategy and more effectively align their own actions with it. Read more on Amazon about this book ...
Step by step, "Million Dollar Consulting" explains the ins and outs of: raising capital, reeling in new clients, setting fees, accelerating growth, relationship selling, value pricing, self-promotion, and much more. Consultants will find critical new material on how to overcome objections and vital information on internet- and e-based marketing and sales. There's also a new chapter on how to work in smaller markets with family owned businesses, non-profits and other 'non-traditional' clients. Read more on Amazon about this book ....
Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand? This book will show you how to build and market a profitable coaching practice in four easy steps. Read more on Amazon about this book ...
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. Read more on Amazon about this book ...
C.J. Hayden's handbook is packed with proven tools and strategies to help you design an effective marketing plan, boost your relish and enjoyment of the sales and marketing process, and begin to dramatically increase your client base painlessly. Read more on Amazon about this book ...
Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. Read more on Amazon about this book ...
In this book Dan Kennedy shows how to maximize your time with a fresh take on the mantra that "time is money." It's all about using disciplined productivity strategies Kennedy has devised over 30 years of managing highly-profitable businesses with only minimal help. Read more on Amazon about this book ...
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Weiss - Million Dollar Consulting: The Professional's Guide to Growing a Practice
Kim and Mauborgne - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Hayden - Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Beckwith - Selling the Invisible: A Field Guide to Modern Marketing
Kennedy - No BS Time Management for Entrepreneurs
Gerber - E-myth Mastery: The Seven Essential Disciplines for Building a World Class Company